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"To explain the unknown by the known is a logical procedure; to explain the known by the unknown is a form of theological lunacy."
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Marketing Sales

Marketing & Sales

Have you been thinking about starting your own business? Have you been wondering how to become a massage therapist or how to become a florist or anything in between? Well, marketing and sales in what you need to know in order to, one, get the word out about your company, and two, make a profit by selling your product or service.

Marketing

Having a marketing plan or strategy is imperative to having a successful business. You need to plan the best route to connect your with your customers. There are options such as solo ads, flyers, door-to-door selling, promos, social media, websites, print catalogs, radio or TV ads, and others. Your best strategy will all depend on your business type and of course budgeting. Be sure your marketing plan covers points like market penetration, communication, growth, and distribution. For any successful plan it needs to be comprehensive.

Sales

Now that you have a complete marketing plan, you need to develop a sales strategy. This is getting down exactly what you will sale, how you will sell it, who your target customer base will be, your pricing, how you will deliver quality, and all other points that will grow your company in size, profits, and reputation. Having this information as a guide will keep you on track, especially when you are starting a new business.

No matter the type of company you plan to start, you will need to have both a marketing and a sales plan in order to help avoid your dreams floundering. This is a common mistake made my many entrepreneurs when they get started. Therefore, having these to guide you through the craziness of new company issues can make all the difference.

 

 

 


 

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